As the state's number one industry, tourism was responsible for welcoming 118 million visitors to Broward County in 2021, who spent more than $18.8 billion, and employing nearly 738,000 Floridians. For every 340 visitors, five employers are supported in Broward County.
People from all over the world choose to travel to Hollywood, Florida to take advantage of its pristine coastline with sandy beach and sunny skies. It's no surprise Hollywood is home to world class resorts like The Diplomat Beach Resort and Jimmy Buffet's unique Margaritaville Hollywood Beach Resort with its authentic, “no worries,” tropical vibe.
The Superior Small Lodging Association (SSL) is a non-profit organization of individual owned small hotels, inns, bed & breakfasts, cottages and luxury condos whose owners/innkeepers are committed to providing each guest with an extraordinary vacation experience.
SSL enables travelers to Florida to find those small gems that offer a unique, authentic Florida vacation experience while giving them the confidence, much like the Good Housekeeping Seal of Approval, that they will be staying at a property that has high standards for cleanliness and guest services.
Currently, there are approximately 150 SSL members in 43 destination throughout Florida with 23 locations in Hollywood.